Amy Simchak

Amy Simchak

Vice President of Organizational Development and Belonging

As Vice President of Organizational Development and Belonging for North Central Group, Amy is responsible for achieving greater efficiencies, effectiveness and equity on all current and future business strategies, structures and processes that impact the team member experience and life cycle. To accomplish this, Amy serves as a trusted liaison between all team members and the company’s leadership to ultimately drive a high performing culture, and a workplace of belonging.

With over 24 years of employment with NCG, Amy has been and continues to be a champion for our team members. She is known to be an influencer that inspires our teams to achieve not only their professional goals, but their personal goals as well. Understanding the total person is imperative when investing in any team member and is one of Amy’s greatest strengths. She not only embraces each team members strengths and unique gifts, but she seeks out the right role and ability for them to contribute that allows them to thrive in their workplace. When change is necessary, she is an advocate for embracing and driving that change to sustain long term meaningful outcomes for all team members and NCG.

Amy’s ability to empathize with others and give a voice to those who do not feel heard or represented is the foundation to how she lives her life both personally and professionally. Born and raised in Milwaukee, WI, Amy continues to be actively involved in several community organizations that fight for racial and gender inequalities. She believes that the best preparation for tomorrow is doing the best you can today…take care of yourself, your coworkers, and your neighbors to ensure a better world for all.

Amy attended both UW Parkside and UW Milwaukee where she majored in Business Management. She obtained both her CHA and CHT Certificate through American Hotel & Lodging Association. Amy has been a member of Wisconsin Hotel & Lodging Association Board of Directors since 2012. Amy is the founder of the Wisconsin Chapter of Women in Lodging for WH&LA, which successfully launched in 2013. With over 100 members in the first-year membership campaign, Amy received a national award for the fastest growing chapter from American Hotel & Lodging Association. In 2016 Amy was recognized as the WH&LA’s Corporate Champion of the Year for her contributions and service to the Lodging Industry and to WH&LA. She served on the Executive Committee and was Chair of the Board in 2017. Amy remains an active board member that continues to advocate for Women in Lodging and the future of Wisconsin’s Hotel & Lodging industry.


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