Jen Yakimicki Guimond

Vice President of Revenue

As Vice President of Revenue, Jen oversees the three core revenue generating areas of Sales, Marketing and Revenue Management and strives to create a complimentary strategy that leverages and maximizes the revenue performance of our portfolio of hotels. Jen started her career in hospitality in 1996 after graduating from Valparaiso University. She joined NCG in 2002. In her time with North Central Group she has been a part of numerous hotel opening teams and of our overall sales structure and strategies as a Sales Manager, Director of Sales, Regional Director of Sales and Corporate Director of Sales prior to her current role.
Jen is a current member of Executive Agenda and is the co-chair of the Wisconsin Chapter of American Hotel & Lodging Association’s Women in Lodging group. She is also a founding member and current President of HSMAI Wisconsin Chapter. Jen’s favorite Core Value is FUN!

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