David Prentiss

Regional Vice President of Operations

Having joined NCG in 2016 as Regional Vice President of Operations, David presently oversees the performance of NCG hotels in and around Madison, Wisconsin. Revenue generation, profitability and guest satisfaction are among key responsibilities for this role. David firmly believes that premier properties require premier team members and his most important role is to develop and nurture that talent.

A graduate of Arizona State University with a BS in Organizational Communications, David began his career as a resort lifeguard in Scottsdale, Arizona while working through college. Thirty years later he has served as a successful operator at a range of hotels including conference, airport and city center hotels as well as iconic luxury hotels in Chicago and New York City. Having served in various roles ranging from Director of Housekeeping, Resident Manager, General Manager and Regional Director, David still recalls his roots as a lifeguard and bartender where the true guest relationships are built.

Recognizing the importance of civic involvement, David has served as a board member or in leadership roles in the Illinois Hotel & lodging Association, Champaign Lodging Association, Champaign County CVB, Champaign County Sports Commission as well as serving in Rotary clubs.

In his spare time David enjoys hiking and biking, as well as spending time with his daughters Rhiannon and Sinead.

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