About North Central Group


Founded in 1981 by our Chairman David Lenz, North Central Group has become one of America’s foremost developers, owners, and operators of premium, select service and extended-stay hotels.

It all started 30 plus years ago with our first hotel, the Knights Inn in Tomah, WI. Now our more than 25 company-owned and managed hotels are primarily located in the Southwest and Midwest, concentrating on premium, select service hotels within the Hilton and Marriott family. We are a family company based near Madison, Wisconsin, where we manage more than 1,300 guest rooms across eleven different hotels.

We leverage our three decades of unparalleled expertise to offer hotel management services to other hoteliers. We also provide hotel development services, renovation and construction management services, as well as complete investment and mortgaging expertise to support your development, renovation, and financing needs.

Our Vision

North Central Group will uphold the family legacy of excellence, profitability and passion by adapting to an evolving marketplace and being a real estate leader of which our team members, investors and customers will be proud of for years to come.

Our Mission

To be recognized as one of the industry’s premier hotel management and development companies by our team members, guests, owners and peers.